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Audience is King in Financial Services Marketing: Why crafting audience pen portraits is the secret to success.
Bill Gates said “content is king.” While we at Hub agree, content about your financial services alone isn’t enough. Without immersing yourself in investor pen portraits and understanding how they will engage with your campaigns, you’ll find yourself publishing...
Oct 20 | 7 min read
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Marketing Budget Self Defence – The ammunition you need to defend your marketing budget.
Marketers are on red alert right now. We are heading for recession and CMOs and Marketing Directors across the country are looking around nervously as it’s budget setting time for 2023. Historically C-Suite execs largely see marketing and advertising...
Oct 20 | 12 min read
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Brand Awareness – helping brands strategically grow their audiences through virtual and hybrid event solutions
Change is coming, and the pandemic brought it closer to the forefront of the way advertising and brand marketing works. With three virtual gatherings, a flagship event, eight online courses, six debates, and over 50 evening events, Hub has...
Sep 01 | 5 min read
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Good Content vs Bad Content: How to make financial services content work.
The secret to success is starting with research and creating the right types of content for your consumer. Janus Henderson and AVI both faced different challenges, but ended up seeing significant jumps in performance by taking a strategic approach...
Sep 01 | 6 min read
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Nurturing Audiences Through the Marketing Funnel
You need to nurture, i.e. build and develop relationships, with your leads until they are ready to give you their custom. There are many different ways to do this at each stage of the funnel but in order to...
Jul 28 | 9 min read
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Short-Term vs Long-Term Marketing Strategies
New technologies have enabled great advances in understanding the performance of marketing campaigns. Delivering sales information about your products and services has never been easier. Social advertising campaigns, paid search, and email marketing are all relatively inexpensive methods of...
Jul 19 | 6 min read
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