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Bye Bye Bombora, Hello Hub
At the end of 2022, we took the decision at Hub to incorporate our events-specialist, sister company Bombora, into Hub. Since we started Bombora 10 years ago, we’ve seen our clients move towards needing the same strategic approach for...
Mar 10 | 2 min read
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How to Live Stream a Corporate Event: 7 Essential Tips
Any event, live in-person or live streamed is a vital communication activity – get it wrong and you will damage your brand. We’ve seen remote speakers with unmade beds in the background, dodgy technology that cuts in and out,...
Mar 10 | 5 min read
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What Content Do Retail Investors Need?
The short answer is, there’s no simple answer. But we think the first mistake to make is to treat ‘retail investors’ as some homogenous bunch – and even worse a homogenous bunch that do not really matter.
Feb 09 | 5 min read
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What is ‘Always-on’ Marketing & Why Should You Consider It?
If you’re looking to attract and nurture customers through your marketing funnel - and frankly, who isn’t? - an 'Always-on' marketing strategy could be for you. It’s a data-led approach that enables you to offer useful and timely communications...
Feb 02 | 5 min read
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4 Superstar Brands in the ‘Always-on’ Marketing Space
A data-led approach to marketing, 'Always-on' marketing offers customers useful and timely communications at critical touch points along their user journey. Through social, email, digital and mobile, you can build better relationships by engaging personally with your customers on...
Feb 02 | 5 min read
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What Do Board Members Want From Their Marketing Teams?
It’s perhaps not surprising that there can sometimes be a disconnect between investment trust boards and the marketing teams employed by asset managers. After all, asset managers are incentivised to gather assets: bigger trusts mean bigger pay cheques. Boards,...
Jan 20 | 5 min read
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