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Unlock the power of event data for a more effective marketing strategy
By leveraging event data effectively, marketers can gain a deeper understanding of their audience, measure the success of their campaigns, and optimise their marketing strategies. But to make the most of event data, it's essential to identify the right...
Jun 08 | 5 min read
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Are you communicating with your investors enough?
Retail investors also want to know what’s going on with their money – arguably they have a right to know, and fund managers have a duty of care to tell them. Not just about the winners and when things...
Jun 08 | 5 min read
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5 Killer ideas to make your virtual event engaging
One communication method that has risen from this ashes is the remote or virtual event. The world proved that remote connections are productive, effective and convenient. Virtual meetings ruled the corporate world during COVID19 allowing access to global audiences...
May 04 | 5 min read
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The importance of auditing the effectiveness of your digital marketing activity
May 03 | 5 min read
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How do retail investors make investment decisions? (Part 2)
The first thing to say is that not all retail investors are the same. Thinking of them and their information needs as one homogenous mob will get you nowhere. Imagine the differences between a retired fund manager looking after...
Mar 27 | 5 min read
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How do retail investors make investment decisions? (Part 1)
The first thing to say is that not all retail investors are the same. Thinking of them and their information needs as one homogenous mob will get you nowhere. Imagine the differences between a retired fund manager looking after...
Mar 13 | 5 min read
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