The field of urology is undergoing a transformative period of innovation. As the demand for minimally invasive procedures and robotic surgery continues to grow, so does the need for high-quality medical education. In response to this demand, Medflix is proud to introduce its latest educational channel, Urology on Air,” which promises to be a game-changer in the way healthcare professionals access and engage with urological knowledge.

Led by Professor Roger Kirby, former President of the Royal Society of Medicine and one of the world’s most respected urologists, “Urology on Air” is designed to provide healthcare professionals with state-of-the-art medical content. The channel will feature a comprehensive range of topics, including prostate cancer surgeries, nephrectomies, and advanced treatments for bladder and stone diseases. With a global launch event in November 2024 at the Royal Society of Medicine, the channel will offer both live and on-demand content tailored to meet the needs of busy professionals.

One of the key features of “Urology on Air” is its 10-Step Educational Process, which will be showcased during live-streamed surgeries. This format breaks down complex procedures into ten easily understandable steps, helping clinicians follow the surgical process in real time while receiving live commentary from experts. “Our aim is to make learning these advanced procedures more accessible to a global audience,” says Professor Kirby. “The 10-step process is designed to demystify complex surgeries, giving practitioners the knowledge they need to implement these techniques in their own practices.”

The inaugural event will not only feature live surgical demonstrations but will also include panel discussions with leading experts, such as Ben Challacombe, a prominent figure in robotic urology. These panels will address some of the most critical and emerging issues in urology today, offering valuable insights from specialists who are at the forefront of their fields.

Beyond the live events, “Urology on Air” is part of Medflix’s broader mission to democratise medical education. The platform has already reached over 50,000 healthcare professionals across 165 countries, providing them with continuous access to cutting-edge medical knowledge. This global reach is crucial in today’s medical landscape, where time and geographic constraints often limit access to high-quality education.

Yiannis Spandonis, CEO of Medflix, emphasises the global impact of this initiative: “At Medflix, we believe that medical education should be as dynamic and forward-thinking as the field of medicine itself. ‘Urology on Air’ will provide healthcare professionals around the world with the tools they need to stay at the forefront of urological care.”

The launch of “Urology on Air” will provide healthcare professionals with access to high-quality, practical education that directly impacts patient care. Whether through the live-streamed 10-step procedures, expert panel discussions, or interactive Q&A sessions, the platform offers a comprehensive and immersive learning experience.

As David Hunstone, CEO of Hub Agency, points out, “This is more than just an educational channel. ‘Urology on Air’ is a collaborative space where practitioners from around the globe can share, learn, and grow together. It’s the future of medical education in urology.”
By offering global access to the latest urological knowledge and practices, “Urology on Air”is set to become an indispensable resource for healthcare professionals committed to excellence in patient care.