How do you grow your customer base and build engagement? How do you gain a granular level of understanding of potential clients? How can you nurture your audiences through the purchase funnel?
An ‘Always-on’ marketing strategy is the solution. It’s a data driven approach that aims to attract and pull audiences through the purchase funnel by engaging with the right type of content at the right moments, building customer intelligence to pass onto sales teams and engaging audiences beyond awareness-driven campaigns.
An ‘Always-on’ marketing strategy requires a consistent customer experience, with content at its heart, to deliver an overall experience that aligns with the brand across all channels and touchpoints.