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Brand Advocacy: Build Your Brand Advocacy With Extraordinarily Engaging Events.
Brand advocates are priceless assets for any business. Real influence is more than just popularity - it’s forming an emotional connection with your audience. But it needs to be a connection that lasts. True advocacy is born when customers,...
Dec 01 | 6 min read
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Brand
Consideration: Hub Can Help Convert Audiences Into Customers Through Engaging Event S
olutions.
If you’ve got a service or product worth shouting about, you’re off to a flying start. The way your brand is perceived is paramount - so it’s worth investing in effective ways to convert your audience from curious prospects...
Nov 03 | 7 min read
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Audience is King in Financial Services Marketing: Why Crafting Audience Pen Portraits Is The Secret To Success.
Bill Gates said “content is king.” While we at Hub agree, content about your financial services alone isn’t enough. Without immersing yourself in investor pen portraits and understanding how they will engage with your campaigns, you’ll find yourself publishing...
Oct 20 | 7 min read
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Marketing Budget Self Defence – The Ammunition You Need To Defend Your Marketing Budget.
Marketers are on red alert right now. We are heading for recession and CMOs and Marketing Directors across the country are looking around nervously as it’s budget setting time for 2023. Historically C-Suite execs largely see marketing and advertising...
Oct 20 | 12 min read
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Brand Awareness – Helping Brands Strategically Grow Their Audiences Through Virtual and Hybrid Event Solutions
Change is coming, and the pandemic brought it closer to the forefront of the way advertising and brand marketing works. With three virtual gatherings, a flagship event, eight online courses, six debates, and over 50 evening events, Hub has...
Sep 01 | 5 min read
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Good Content vs Bad Content: How to make Financial Services Content Work.
The secret to success is starting with research and creating the right types of content for your consumer. Janus Henderson and AVI both faced different challenges, but ended up seeing significant jumps in performance by taking a strategic approach...
Sep 01 | 6 min read
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