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How to Create a Marketing Funnel that Works
The funnel is something most marketers will be familiar with. The great thing about the funnel is its immediate simplicity. It’s a basic concept that is quick to understand and is immensely useful for all manner of marketing from...
Jul 20 | 5 min read
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What Drives Advertising Effectiveness? Mark Ritson’s 10 Key Factors
What drives advertising effectiveness? This is the question that brand consultant and former marketing professor Mark Ritson focuses on in much of his work. As an authoritative figure on the topic, Ritson has conducted extensive research into which factors...
Jun 28 | 10 min read
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It’s Hard being a Content Hero
Hero content is often born out of brilliance but made with authenticity, emotion, alignment and effort. In YouTube’s ‘Hero, Hub, Help’ content framework pyramid, ‘Hero’ is at the top, the beacon that draws audiences in, while the ‘Hub’ and...
Jun 28 | 3 min read
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How to develop a customer-centric video strategy
With an audience that practically lives online, across multiple devices, and has little to no attention span, it’s become increasingly important to identify the moments that matter and deliver content that is relevant and immediately engaging.
Jun 28 | 4 min read
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Using ‘Hero, Hub, Help’ to improve your communications strategy
Creating a viral video used to be the holy grail of content strategy. It’s still highly desirable, but it’s no longer enough. These days successful brands think like publishers, producing a steady stream of interesting and useful content. This...
Jun 28 | 4 min read
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Behind the animation process: Andreas Wannerstedt’s 3D animation for Klarna’s Partner Day
Animation is a powerful visual medium that can bring your branded video content to life and allows your organisation to show off its personality in a dynamic and exciting way.
Jun 28 | 4 min read
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