Account-Based Marketing is a proven route to influence high-value accounts — but it only works if the foundations are strong. Our ABM Audit gives you a clear, objective view of whether your organisation is ready to run ABM effectively, or if your current programme is set up to deliver measurable growth.
We examine three critical areas:
- Account selection: Are you targeting the right accounts with the right intent signals? Do they match your ideal profile and offer meaningful growth potential?
- Alignment and process: Are sales and marketing working together, sharing data, and clear on how success will be measured?
- Messaging and measurement: Is your content sharp enough to cut through with buying committees, and do you have the right systems in place to prove influence on pipeline and revenue?
Where you’re already running ABM, we audit performance inside the platforms you use — whether Salesforce, Pardot, Marketo, HubSpot or others. We look at data quality, campaign structure, tracking, and reporting to highlight what’s working, what isn’t, and what to fix.
The output is a straightforward, evidence-based view of your ABM readiness or performance. You’ll see exactly where to invest, where to refine, and how to build an ABM strategy that scales. For boards, it provides confidence that investment is well placed; for marketing teams, it creates a clear roadmap for targeting and engaging the accounts that matter most.
