UK retail investors can often feel overwhelmed by the vast array of investment products available. They also experience anxiety over the potential impact of their investment choices on their long-term wealth accumulation in an ever-changing global economic climate. Investors are increasingly looking for stability and reliability during these turbulent times.
The Brunner Investment Trust has a history of providing consistent performance through various market cycles. Their approach helps investors navigate volatility and has consistently delivered long-term growth, easing the anxiety investors experience during periods of market fluctuations, resulting in it being an ‘all-weather’ investment trust.
Hub worked with The Brunner Investment Trust to showcase how their ‘all-weather’ proposition can unlock high-quality opportunities worldwide, in both favourable and more challenging times.
Focusing on a campaign that harnessed this ‘all-weather approach,’ we created a television commercial, social content, Fund Manager insights, and informative articles. It was important to develop visual imagery that would connect with retail investors and reflect their experiences of market fluctuations over the past five years due to global events. The ‘all-weather’ focus illustrated the progress and setbacks faced by metaphorical meteorological events.
The content successfully promoted The Brunner Investment Trust’s strategy of global diversification—blending UK and international equities to mitigate risk and drive growth. By simplifying complex financial concepts through a relatable metaphor, Hub not only helped set The Trust apart from competitors but also strengthened its appeal to both existing and potential investors in all weathers.
