UK retail investors face a vast array of investment opportunities, making it difficult to navigate and make informed decisions. They are increasingly seeking content that speaks directly to their financial goals, risk appetite, and investment strategies.
BlackRock partnered with Hub to co-create educational content on strategies for knowledge building and developing investment confidence in a way that is easily digestible, relevant, and memorable.
Our ongoing collaboration with BlackRock Investment Trusts involves targeted campaigns and always-on content to build confidence for retail investors and increase their understanding of investment opportunities. This includes explainer videos, infographics, articles, thought pieces, and fund manager interviews.
Hub ensures all content is both accessible and aligned with BlackRock’s brand identity. This consistency and range of informative collateral has continued to drive awareness of BlackRock Investment Trust’s focus on supporting retail investors on their journey, increased traffic to their site, and resulted in an uplift in dwell time and engagement with their educational content.
