Retail investors are becoming increasingly selective, seeking more than just performance. They want investment strategies grounded in conviction, backed by deep research, and focused on long-term value. In a market full of distractions and fleeting promises, there’s a growing demand for those that take a disciplined, differentiated path to investment opportunities.
AVI Global Trust takes a distinctive, long-term approach to uncovering value. Guided by deep research and a strong conviction in their philosophy, they seek overlooked opportunities others tend to miss by challenging convention and looking beyond the obvious. They don’t follow trends; it’s about finding real value, with tenacity and discipline.
Hub worked with AVI Global Trust (AGT) to bring their investment philosophy to life in a clear and engaging way for a retail audience. The campaign centred on a 30-second television commercial, accompanied by supporting social content and banner ads. The creative focused and built upon what sets AGT apart within the investment universe, leveraging their idiosyncratic approach and expertise to spot stellar gems.
The campaign successfully communicated AVI Global Trust’s disciplined, value-driven investment approach in a way that was both engaging and accessible, increasing brand awareness and traffic to their site.
By combining bold design with clear messaging, Hub helped reinforce AGT’s position as an active investment trust, empowering retail investors with the knowledge that their capital would be deployed with precision and purpose.
