Asset Value Investors (AVI), a specialist in global asset-backed investments, needed to reach sophisticated investors and analysts at a time of economic uncertainty and heightened regulatory scrutiny. AVI partnered with MoneyWeek to put its message in front of a highly relevant, high-value audience, but the bar was high: quality, reliability and regulatory compliance were all non-negotiable for a live session featuring senior fund managers.
AVI needed technical execution that wouldn’t falter live, a premium broadcast-quality event that read as distinct from a generic webinar, consistent brand delivery from registration through to follow-up, and a format that made full use of MoneyWeek’s audience and platform credibility.
Hub led campaign strategy and audience management, shaping the delegate journey and communications to meet the expectations of both AVI and MoneyWeek’s sophisticated readership, while our broadcast production partner handled the technical delivery: rigorous rehearsals with every remote and studio speaker, bespoke co-branded registration and content pages, and full live production with real-time moderation and troubleshooting built around financial-comms compliance requirements. Audience analytics tracked registrations, live engagement and on-demand interaction throughout, and the session was edited and repurposed afterward into further video and data assets.
AVI reached a broader segment of engaged investors through MoneyWeek’s readership and partnership credibility. Fund managers and external speakers could focus on the substance of what they were saying, confident the brand and regulatory standards were being handled around them. Professional moderation and polished production reduced audience drop-off and lifted active participation, and the on-demand assets and analytics extended the event’s value well past the live moment.
Cross-team partnership, event strategy on one side, broadcast specialism on the other, produced a repeatable, scalable model for high-stakes investor communications, one Hub continues to use for investor events of this kind.
