MG

MG Dealer Conference 2021

Services
  • Creative & production,
  • Events
Industry
  • Retail

MG approached us to produce a pre-recorded virtual conference to inform and inspire their dealerships. So, we created the MG Dealer Conference 2021, hosted it from a live studio, complete with interviews, animated highlights videos and an interactive Q&A session.

MG was really happy with the results, with a post-event survey showing that 76% of their participants wouldn’t have changed anything about it.

Our strategy

For maximum audience engagement, Hub devised a video streaming solution complete with bespoke set, platform, and branding, featuring live Q&As, presentations, brand films, and animations. 

Hub’s team took care of the entire production process, working to a quick turnaround time. Within three days of content sign off, the event was pre-recorded, edited, and streamed as live to the audience. 

After the event, we edited a highlights video for viewers at home to enjoy and shared post-event performance analytics with MG for them to use in future events and marketing activity.

Summary

MG’s Marketing Director David Pugh commended the event for having “universally positive feedback” and praised Hub for creating a format that kept audiences engaged.