Case studies and referrals

Our people have achieved some outstanding results for their respective clients and have won national and international awards for their creative work along the way.

It comes as no surprise then, that when we build the right team of people around the right clients, the projects run smoothly and the results are outstanding.

Financial > direct marketing

Retirement Insurance Advisory Services (RIAS) is a fast-growing specialist insurance company, providing products for customers aged over 50. In 2004, Hub Agency was asked to revamp a mailing pack in order to increase the conversion rate between ‘quotation request’ and ‘acceptance’.

Postage savings alone more than recouped agency costs in just the first few months; because the pack gained a ‘VAT-free status’, even more savings were made. Furthermore, when tested against the old pack, a 28% increased conversion rate proved the persuasiveness and ‘usability’ of the new pack…

Find out more: (PDF/562kb)*

Education > full-service agency

Jigsaw had grown steadily to become the third-largest dance class company in the UK. Its marketing communications, however, had always been managed internally and still reflected rather humble beginnings. Hub Agency was briefed to establish, then build, the Jigsaw brand. The Jigsaw budget was very tight; naturally, they were rather cautious about dealing with an agency for the first time.

Our initial research identified an interesting dynamic with which we could help them…

Find out more: (PDF/823kb)*

Business Services > print-buying

Language Line Services is the world’s largest translation and interpreting company. It is the largest UK provider of telephone interpreting and face-to-face interpreting, providing translation services in over 130 languages. Master design-for-print artwork files are transferred electronically from the USA. Hub Agency then Anglicises them, taking care of any print-buying requirements and arranging for delivery around the UK…

Even with Hub Agency’s commission, the print is no more expensive than it would be, if the client were to drop in to a high-street printer in central London and take on the hassle of print-buying itself…

Find out more: (PDF/1.73MB)*

Financial > full-service agency

Go Business Mortgages, based in Southampton, was set up to offer commercial mortgages and remortgages to SMEs, throughout the UK – particularly aiming at those with a poor credit record which had been refused a loan by their bank. Hub Agency was brought in as a stop-gap, until a replacement ‘London’ agency could be appointed.

After just one week, Hub Agency had produced and begun to send out almost a million pieces of direct mail, aimed at eight specific market segments. In just three months, Hub Agency had slashed Go Business Mortgage’s marketing expenditure from over £700,000 to just £365,000 per month and increased the number of inbound calls and mortgage conversions, at the same time.

Find out more: (PDF/2MB)*

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